10 Reasons why Email Marketing is so Important

 

1. Creating personalized content.

With email marketing, you can optimize your campaigns and create targeted content.

Personalization can be as little as including a contact's name in an email. In fact, emails that include the recipient's first name in their subject line have a higher clickthrough rate than emails that do not.

On the other hand, you can also create personalized content based on segmenting your audience so that you can send the right emails to the right customers. For example, perhaps you want to send out one email marketing campaign to returning customers and a separate one to one-time customers.

For a successful email marketing strategy, you need to send the right emails to the right people at the right time. This is where segmentation and personalization can help.

 

2. Collecting feedback and surveys.

Tracking customer experience is very valuable if you want customers to continue to engage, engage, and buy from your brand.

Email marketing can help you do this. For example, you can send out customer satisfaction surveys to get customer feedback through email campaigns.

 

3. Improve sales.

In fact, 59% of marketers say that email is their biggest source of ROI and marketers who have used segmented campaigns note a 760% increase in revenue.

Email marketing campaigns can showcase products or services, encourage customers to make a purchase after leaving their cart, or offer special offers to your customers.

Furthermore, 59% of respondents to this survey say that marketing emails influence their buying decisions.

Your email marketing campaigns can easily incorporate messages to encourage purchases for an audience that is more likely to buy from you because they have opted-in to your messages and updates.

Additionally, you can use email marketing to automate part of your sales process, which can also help increase sales.

For example, with HubSpot's free email marketing tool, you can automate sales drip campaigns and send automated messages to prospects your salespeople want to follow up with.

 

4. Communicating with your audience.

As a marketer, it is always important to improve communication with your audience. When your audience feels they can talk to you, they are more likely to be loyal to your brand.

Just think - people appreciate good email. Think about the last time you received a marketing email from a brand you love -- was it disruptive or did you enjoy checking out the latest news? If it's a brand you love, you probably enjoyed the experience and it put you in touch with one of your favorite brands.

With email marketing, you can reach more of your audience and communicate with brand ambassadors easily. Plus, these emails keep your audience engaged at all times of the year, whether it's a slow or busy season.

 

5. Sending campaign on time.

Traditional marketing campaigns have a particular time and place, so they can take months to plan and organize. However, you might not be sure whether people will be able to see your campaign assets at the right time.

However, with email marketing, you can build an entire campaign on short notice as they don't take much time to plan. Additionally, you can ensure that your audience sees the email at the right time.

For example, you can segment your audience by making sure you send content at the right times.

 

6. Increasing Leads.

In the same way as improving sales, you can also increase your leads with email marketing. In fact, along with the inbound method, email marketing is used to nurture leads and improve conversions.

For example, you downloaded a lead magnet from a site. Then, you start receiving drip emails, and finally, you decide to book a demo and learn more. You just moved from MQL to SQL, which improves the number of qualified leads in the sales team to the marketing team.

Email marketing campaigns can make leads more qualified so your sales team is not wasting time on bad leads. Plus, if your company does lead scoring you can track whether those leads open your emails or engage by clicking on links in your emails.

 

7. Reaching the right audience at the right time.

For a successful marketing campaign, you have to reach the right customers at the right time. Yes, I am repeating this because it is so important.

With email marketing, it is so much easier to reach people because they always check their email. They can test it on multiple devices, at any time, which can improve the success of any marketing campaign.This means that you are regularly exposed to your audience, so you are always on top.

 

8. Creating cost effective campaigns.

While traditional campaigns such as direct or print can be expensive, email marketing campaigns are more cost-effective.

For example, you will not have to pay for any photoshoots, location fees, printers, mailings or placements. All you need is a copywriter and graphic artist (if you are not using stock images). It can also be a person on your team.

Additionally, email campaigns do not take much time to prepare. If necessary, you can generate one email a day, which is much more cost-effective than the time it takes to create a direct or print campaign.

Since time and budget constraints always affect marketers, email marketing campaigns can be more efficient, as well as generate revenue and leads.

 

9. Providing more value to your audience.

One of the main goals of any business is to provide value to its audience so that they keep coming back.

Email marketing is a great place to develop loyal customers because you can add value even when customers aren't buying.

Additionally, since customers or prospects have opted-in, you can use email marketing to provide more resources to contacts who may be interested in your point of view.

If you consistently deliver value to your audience, more people will pay attention and you will produce a higher ROI.

 

 

10. Owning your media and contact lists.

With platforms like social media, you are not the owner of your contact list or even the information you post. Usually, the content and your follower list are owned by the social media platform.

Just imagine - if social media went away tomorrow, how many followers and subscribers would you lose?

That's why it is important for marketers to build an email list. This is a contact list that you own and you can interact with them regardless of the email provider. In addition, you are the owner of the content you produce and send.

 

If you want to get more information and grow your Business online to next level  then consult the digital marketing Experts from Nuform Social- Best Email Marketing Company in Noida.

Email marketing is one of the best ways to  target your potential audience. Plus, it can improve sales and leads as well. Since this is still where people want to find information, let's assume that email marketing isn't dead.