Understanding the Importance of Social Media Marketing- 2021

 

What is Social Media Marketing?

Social media marketing can be defined as  using the  social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms their target audience is already scrolling through.

It all sounds great, doesn't it? So where do you start? Well, some of the social media platforms that you can use are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

The important thing to know is that social media marketing has two parts: organic social media management, which you will read about on this page, and paid social media advertising services, which you can click through to read more about.

The way to make the best decision about your social media marketing plan is to first decide what your business goals and marketing goals are and what you want to achieve from social media marketing. So let's talk a little more about it below.

 

Social media in today's world

The number of social media users has increased to over 4 billion (which is double compared to 2015!) On average, people have at least 8 different social media accounts—and they don't just have one, they Been using them! Large platforms like Facebook saw more than half of their monthly users using Facebook on a daily basis in some of the latest data. However, the number of people using social media isn't the only thing that has changed.

The way people use social media has changed too! It was originally created as a way for friends and family to communicate and socialize online, but it has become much more than that. In today's world, yes the main use is to interact with friends and family, but it is also an opportunity for brands and consumers to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were more likely to recommend it to other people, and 21% more likely to purchase from brands they can reach on social media Huh. Social media platforms are starting to double as e-commerce platforms and/or as a major step in your marketing funnel to build connections.

 

How  social media marketing campaign helps my business?

Think about how many people we've asked to use social media. With the rate at which social media has grown (and continues to grow), you are bound to find the percentage of your target audience on these platforms.

Social media marketing helps you put strategic social media content and/or social ads in front of where they're already scrolling and spending their time. It gives your business valuable, comprehensive and targeted exposure.

This is why it is important to determine what your goals are first so that you can plan your social media marketing plan to meet those goals!

 

How social media marketing is important to my business?

 While social media marketing being so influencing, its importance cannot be ignored.

 97% (ninety-nine) digital marketers are using social media,

And

78% of salespeople make sales using social media for their business.

 did you know?

43% of businesses have found new customers through LinkedIn and it is increasing day by day.

 

Why are social media platforms important to your business?

If you've been using social media for a while, you've probably seen and interacted with a post or ad on a business page—especially if it was a brand you love! Your target audience is no different. They love to associate with brands they love and trust. But how do you build that brand-consumer trust?

That is where social media marketing, or also commonly known as SMM promotion, comes into play. This unique digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand. But really, how important is social media to a business like yours? Let us know about these figures.

 

66% Facebook Users

Say they like or follow a brand on this social platform.

 

53% of users say they bought53% of users say they bought

A product he first discovered on Twitter

 

74% of Facebook users 74% of Facebook users

Explains that he checks his Facebook account every day.

 

89% of online marketers 89% of online marketers

Let us tell you that Instagram has been a very effective social media platform for influencer marketing.

 

83% Pinner 83% Pinner

Have reportedly made purchases based on content viewed from brands on Pinterest.

 

77% Twitter Users 77% Twitter Users

They say they feel more positive about a certain brand when their tweets are replied to.

 

90% Instagram Users 90% Instagram Users

Say they follow a business on this social network, which also means that IG users are more inclined to interact with their favorite brands.

 

90 million users of LinkedIn90 million LinkedIn users

Senior-level influencers are there, while 63 million of them are in decision-making positions.

 

The stats say it all! An effective social media marketing strategy really plays a vital role in growing your brand and revenue. And when we say an effective social media marketing strategy, it should be much more than just publishing posts and creating social ads. It needs to be fresh, targeted, engaging and personal to your brand. Our social media services can help you. For more information, read.

 

Difference between social media marketing and digital marketing in general?

Digital marketing is a term that encompasses many different digital marketing methods including social media marketing, SEO (search engine optimization), PPC (pay per click) advertising, email marketing, content marketing, etc.

So as you can see, social media marketing is just one working component of a larger digital marketing strategy. That's why we are a full service agency that provides social media marketing in addition to the other services listed above. This is because you want your social media efforts to be supported and supported by all of your other digital marketing efforts.

 

Benefits of social media marketing services

 

Improve your credibility as a brand

Just having social media is just the beginning of increasing your credibility as a brand. If your business doesn't have a social media account, or if so, but it isn't regularly updated and optimized, it has the same effect of emptying a brick-and-mortar space, gathering dust. It doesn't make a good impression, it does nothing to establish trust with your potential customers and it can make users question whether your business is even operational. That's because "checking your social media" is a part of the research process for buyers today. How important is social media to businesses these days. So, if you partner with a social media marketing agency like LYFE Marketing to take your social media accounts to the next level, you can achieve more than just the bare minimum of having a social media account. If we're saying that having only one social media account is a step in the right direction toward increasing your credibility, imagine what it takes to build your credibility and online presence by implementing a strategic, powerful social media marketing plan. It is possible.

 

Attract target audience

The keyword is targeted! Earlier we said that billions of people use social media and most have an average of 8 or more accounts. You need to be able to sift through a sea of people online to find your specific target audience because you don't want to build a follower base of any kind of person! You want potential customers! So how do you accomplish this?  Each social media platform has different function and purpose  and therefore attracts different types of people. For example, Facebook users are split equally between men and women while Pinterest is used more by women. So first you'll want to find out what your ideal customer looks like and from there, you can look at the properties of different social media platforms to determine which can best benefit you. Who has the majority of your target audience? Once you know the social media platform you want to use, you can use the further targeting options provided by each individual platform. You can filter targets based on a platform's user base and demographics, interests, behaviors, and more.

 

Direct access to your customers

Engagement and conversation are happening on social media every day. One of the biggest reasons social media is proving so powerful for businesses is that it gives them the ability to connect directly with their customers. For example, if someone buys a dress from your shop, they can take a photo of it, post it on Instagram, and tag your brand (this is just an example, but if it's your Happens much more often than thought!) Your brand can then like the photo, comment on it, share it on their Instagram, etc. Positive interactions like this encourage brand loyalty and show people that your customers love your brand. Let's look at another example. Let's say there's an accident with shipping and a customer tells you about it on social media. You have the power to provide that customer with a solution silently and take care of all their needs within private messages on social media before they publish a negative review of your business.

 

Social media can help your SEO ranking

SEO is the process of getting your website ranked high on search engines like Google. The more backlinks you get from social media to your site from people sharing your content and talking about your business, the more importance Google places on your website. What is backlink? A backlink is a link to another website that links back to your website, and backlinks are very important to Google. So while you are tailoring your social media strategy to reap all the social media specific benefits we are discussing here, you can simultaneously aid your SEO efforts as well.

 

Increased ROI

Best benefit of all! While yes, social media management is more geared towards promoting to the top of your marketing funnel, you want to see those followers eventually converting into customers. It starts with targeting the right people from the beginning and building your online presence effectively with a well thought out social media marketing plan. You don't want your social media marketing efforts to go to waste, so that's where a social media marketing company like LYFE Marketing comes in! We know how to focus on followers and engagement at the same time keeping the ultimate goal of ROI in mind.

If you want to get more information and grow your Business online to next level  then consult the digital marketing Experts from Nuform Social- Best SocialMedia Marketing Company in Noida.